In a world more saturated than ever before with advertising, a 360 video can make your product stand out from the competition. There are many benefits over regular video ad. For example, a study done by Google compared a regular video ad with a 360 version of the ad. They found the 360 video had: 46% more views, a higher amount of shares, it led to more subscribes on the companies YouTube channel and most critically generated a 41% increase in earned actions leading to a sale. (3) Additionally, the interactive nature of the 360 video led to a much higher engagement rate from the viewers.
Furthermore, a study by YuMe found that among those who had tried 360 videos: 51% said they would be more likely to engage with an ad if it was in 360 format, 58% said they would like to see more 360 video content online and 54% said they pay more attention to videos in 360 degrees. (1) An analysis of over 1000+ ad campaigns using VR found a +46% VCR (Video completion rate) and a +14% ROI (Return On Investment) for 360 videos compared to normal videos. (4)
A case study by MagniFyre & StoryUp (5) compared a 360 video to a standard video and found it was highly effective:
CPM (Cost-per-impression) was lower for the 360 video ($4.20 vs $1.74)
CTR (Click-through-rate) was higher for the 360 video (4.51% vs 0.56%)
APW(Average % watched) was 33% longer for the 360 video (37.1% vs 27.8%)
We use high end camera equipment to capture footage in stunning 8K Stereoscopic/Monoscopic (3D) UHD video. This is complimented by crisp 360° ambisonic spatial audio, which records the direction of audio sources to provide a truly immersive experience.
Got an underwater location you can’t film? No problem! We have waterproof camera rigs capable of capturing beautiful 4K UHD footage. We have licensed divers on hand to ensure a quality result every time.
Take your video into the sky with the use of drones. If you have a location for shooting that you think would be best viewed from the air, we are able to provide stunning 4k aerial footage with our drone and licensed operator.
At Virtual Dream we are also able to provide all the editing services you require: stitching, editing, colour correction and addition of 3D graphics/overlays. We aim to leave you with a polished and professional looking product that satisfies all your needs.
Our team can help you create multiple ways apply your 360° experience. We offer support in integrating 360 videos into your webpage, social media platforms or applications so that it can be easily accessed by your target audience.
We pride ourselves on quality service. We offer support and consultation services to businesses and production teams that are wondering how to best use our services and incorporate VR into their existing business structure.