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WHY VIRTUAL REALITY?

Virtual Reality will completely revolutionise the world as the technology continues to improve.
For forward thinking businesses VR offers many possibilities for growth.

THE EVIDENCE

Virtual Reality will completely alter the way we see, think and interact with the world. Goldman Sachs predicts that VR headsets have the potential to replace smartphones and personal computers as the tool of choice for interfacing with technology. (1) As with all disruptive technology, VR presents businesses innovative ways for engaging with audiences. In the coming years it is expected to have further real world applications in a wide range of industries, leading many companies to take an interest in it.

In 2014-2016 alone there were 225 VR venture capital investments totalling 3.5 billion, 30% of B2C companies on Forbes 2000 used VR marketing in 2017 (2) and there is expected to be a x20 increase in the total internet traffic of VR/AR between 2016 and 2021. (3)

 

So why is there so much hype about this new technology? To put it simply, people enjoy VR experiences. They are more emotionally engaging than normal videos (4) and after trying a VR experience people often describe it using words like ‘cool’, ‘like’, ‘awesome’, ‘excited’ & ‘fun’. Additionally, people are highly likely to tell their friends about VR experiences and go on to seek out more VR in the future. Even among those who haven’t tried VR, most are interested and feel positively towards VR experiences. (5) VR is also excellent for building consumer sentiment: using VR builds a positive view of a brand, as well as making it seem innovative. (6)

 

 

 

 

 

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VR PRODUCTION

We make BEST VR STUFF VERY GOODLYISH

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