WHY USE VR TRAINING?
If you are looking to add something unique and interesting to your next event, Virtual Reality is a great way to impress people and get them talking positively about it: 81% of people who have tried a VR experience said they would tell their friends about it and the most common words used to describe VR experiences are ‘cool’, ‘like’, ‘awesome’, ‘excited’ and ‘fun’. (1) Even among those who have not already tried VR, 91% had positive feelings about it after watching an informational video on it and 65% are interested in it. (2) Those who have tried it think it is an amazing experience and those who haven’t are generally interested in it.
Apart from using VR booths to entertain guests, they can also be utilised effectively by playing a pre-recorded 360 Video. The nature of the video can be tailored to suit your event and desired effect, but the general idea is to display relevant content that correlates with the nature of your event to boost interest, engagement and social media mentions.
Lastly, if you host regular events recording the event in 360 can be a real marketing benefit as you will gain some incredible immersive 360 video/photo content, which generally performs better than standard video/photo on most marketing metrics. (3) (4) (5) For example, one of the largest music festivals in the world, Tomorrowland, released a 360 video called “360 Degrees of Madness” which captured the 2014 Tomorrowland Experience and allows viewers a chance to see what it can be like to visit the renowned event. It has proved to be excellent marketing material for its later concerts with the video acquiring 9.5 million views and 48,000 likes.
Especially in a conference or similar corporate event it can be hard to stand out from the crowd, but virtual reality can be a great tool for generating interest and engagement in your brand. At an Event Tech Live show in London, it was noticed that the exhibitors that had interactive experience were the ones that attracted most people to their booths. (7) This is not an isolated phenomenon and overall people prefer to experience things over being told things.
When compared to traditional 2D media, 360 videos and VR experiences elicit higher rates of engagement, interaction and emotional response. (8) Deutsche Bahn has found that after they began using VR at jobfairs they saw a 5x-10x increase in the amount of interested applicants and those that did apply were higher-quality and more interested. (9)
71% feel that using VR makes a brand seem forward thinking and modern.
60% say a company using virtual reality creates a positive view of them.
53% of adults say they would buy from brands that use VR over ones that don’t.
61% of consumers would feel engaged with a brand that sponsors VR content.
In 2017 Walmart began testing out using VR for training their managers at their 200+ training academies. In 2018 they had over 140,000 staff members go through their training program. It was so successful that they have gone on to provide VR headsets at all of their U.S. stores, bringing this same training to it’s 1,000,000+ employees. The training is helpful in giving employees a chance to practice situations they are likely to face in their employment such as dealing with an annoyed customer or preparing them for Black Friday.
“The great thing about VR is its ability to make learning experiential. When you watch a module through the headset, your brain feels like you actually experienced a situation. We’ve also seen that VR training boosts confidence and retention while improving test scores 10 to 15 percent – even those associates who simply watched others experience the training saw the same retention boosts.”
Andy Trainor – Senior Director of Walmart U.S. Academies
Microsoft has been one of the industry leaders when it comes to utilising VR for training purposes. In a similar way to how they bought the PC into use for businesses, they are following suit with VR. Microsoft’s headset, the Hololens, is already beginning to be used by a variety of industries for training purposes. For example, aircraft engineers are able to use the Hololens when training to show them information about what they need to do when repairing, as well as being able to provide a live stream feed to an instructor who can give help guide them.
“There’s a whole bunch of research that shows that if you are a human and you interact with something in three dimensions, as opposed to just looking at it on a piece of paper, you understand it much more profoundly and fundamentally. It’s just the way our brains are wired.”
Greg Sullivan – Microsoft Mixed Reality Director of Communications
OssoVR is a VR platform designed specifically to help provide training experience for surgeons. VR training is especially useful when training skills that have a high degree of damage if a procedure is not followed correctly – such as surgery. OssoVR allows surgeons in training the ability to test out their skills in a pressure free environment so their skills can be developed safely. Additionally, VR training allows for the practicing of surgeries that might be very rare, so even experienced surgeons could benefit from a refresher practice surgery before conducting a surgery they would only perform on the odd occasion.